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ONOR
PET ASSURANCE
A new safety net for pet parents

Unexpected vet bills shouldn't force impossible decisions.

Onor is developing an affordable membership designed to provide a fast, fixed cash benefit after qualifying unexpected pet illnesses or injuries — helping pet owners manage the immediate cost of care.

Free to join. No payment or obligation. Unsubscribe at any time.

A happy pet parent hugging a golden retriever at home
Designed with experienced insurance operators
Not a loan — no repayment, ever
Clear benefit rules before enrollment
We understand your challenge

Vet costs are rising. When emergencies happen, families face a cash shock — and too many pets go without care. And sometimes the consequences are unthinkable.

1
60%+
Rise in vet costs

Veterinary care prices have risen more than 60% since 2014.

2
52%
Skip or decline care

More than half of U.S. pet owners skipped or declined needed vet care in the past year.

3
71%
Cite cost as the reason

Among those who skipped or declined care, cost was the key reason.

4
74%
Vets say it's heartbreaking

74% of vets say euthanizing a pet for financial reasons is one of the hardest parts of their job.

Sources: NAPHIA 2025 State of the Industry Report; Gallup–PetSmart Charities State of Pet Care Study (2025).

How Onor works

A simpler layer of protection for the moment it's needed.

STEP 01

Join for a predictable low monthly amount

One simple membership. Know exactly what you pay — no surprise premiums.

STEP 02

A qualifying event occurs

If your pet has a covered emergency or condition, submit simple proof through the app.

STEP 03

Receive a fast, fixed cash benefit

Cash lands quickly so you can focus on care — not paperwork or reimbursement math. And you choose how to spend the cash.

Why Onor

Financial Support — for pet parents built for moments that matter.

Immediate financial support

Designed around the upfront cash burden — not reimbursement weeks later after the bill has been paid.

Clear qualification rules

Members understand which events qualify — before enrolling, not after a denied claim.

Affordable monthly cost

One predictable membership price, built to fit the household budget of ordinary pet parents.

Built for the moment that matters

Focused on the emergencies that force impossible decisions — not every routine expense.

Research signal

Pet owners are telling us the current system isn't working.

Early consumer research suggests strong interest in a simpler, faster financial safety net for unexpected pet emergencies — especially among families without traditional pet insurance.

Findings reflect early exploratory survey work and are not nationally representative.

72%
Interested in a simpler pet safety net
68%
Worry about affording an unexpected vet bill
3 in 4
Say fixed cash would reduce stress in an emergency
~$1.5K
Median unexpected vet-visit cost cited
Waitlist

Help build the safety net you wish existed.

Join the waitlist to help shape Onor through surveys and interviews, receive launch updates, and get priority access to enroll when Onor becomes available.

  • Help shape the product through surveys and interviews
  • Receive product and launch updates
  • Priority access to enroll when Onor launches
  • First to learn about early pilots and member benefits

Join the waitlist (free!)

No payment or obligation. Joining doesn't enroll you in insurance or guarantee future eligibility.

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Our team

Built by people who understand insurance, technology, and pet ownership.

Rup G

Rup G

Founder and CEO

Twenty years in Insurance Analytics, Data & AI Consulting

Alex P

Alex P

Co-founder and COO

Twenty-five years running insurance operations — especially the part customers actually feel

Tom F

Tom F

CXO

Fifteen years building systems that marry creative and data to scale brands, communities, and revenue.

Kumar G

Kumar G

Head of Technology

Twenty years building enterprise platforms across Healthcare, Lifesciences and Telecom

FAQ

Questions, answered plainly.

Still curious? Reach out at Onor.Assurance@gmail.com.

Join the waitlist (free!)